Great British Bake Off: The Top Earning Bakers of Instagram 3l6f3

Bakers On

Instagram

Instagram is a powerful platform for profits, with some celebs raking in millions per #sponsored post. But the team at OnlineGambling.ca wanted to see how the bake off alumni measured up against their fellow contestants and judges. Read on to find out. 6fr17

Filter by: Highest To Lowest

= Winner

Year: 2017-present

Noel Fielding

Season: Season 8 - 10

Instagram:

Instagram Followers: 1,000,000

Potential Earnings Per Post: £5 419

Year: 2015

Nadiya Hussain

Season: season 6

Instagram:

Instagram Followers: 653,000

Potential Earnings Per Post: £3 539

Year: 2010

Paul Hollywood

Season: ALL

Instagram:

Instagram Followers: 378,000

Potential Earnings Per Post: £2 048

Year: 2018

Kim-Joy Hewlett

Season: season 9

Instagram:

Instagram Followers: 278,400

Potential Earnings Per Post: £1 509

Year: 2016

Candice Brown

Season: season 7

Instagram:

Instagram Followers: 249,400

Potential Earnings Per Post: £1 352

Year: 2018

Rahul Mandal

Season: season 9

Instagram:

Instagram Followers: 237,700

Potential Earnings Per Post: £1 288

Year: 2020

Matt Lucas

Season: Season 11

Instagram:

Instagram Followers: 221,000

Potential Earnings Per Post: £1 198

Year: 2016

Benjamina Ebuehi

Season: season 7

Instagram:

Instagram Followers: 172,000

Potential Earnings Per Post: £932

Year: 2016

Selasi Gbormittah

Season: season 7

Instagram:

Instagram Followers: 163,000

Potential Earnings Per Post: £883

Year: 2019

Henry Bird

Season: season 10

Instagram:

Instagram Followers: 163,000

Potential Earnings Per Post: £883

Year: 2018

Manon Lagrève

Season: season 9

Instagram:

Instagram Followers: 142,000

Potential Earnings Per Post: £770

Year: 2017

Liam Charles

Season: season 8

Instagram:

Instagram Followers: 135,000

Potential Earnings Per Post: £732

Year: 2019

David Atherton

Season: season 10

Instagram:

Instagram Followers: 133,300

Potential Earnings Per Post: £722

Year: 2014

Chetna Makan

Season: season 5

Instagram:

Instagram Followers: 132,000

Potential Earnings Per Post: £715

Year: 2019

Michael Chakraverty

Season: season 10

Instagram:

Instagram Followers: 131,000

Potential Earnings Per Post: £710

Year: 2014

Martha Collison

Season: season 5

Instagram:

Instagram Followers: 125,700

Potential Earnings Per Post: £681

Year: 2019

Alice Fevronia

Season: season 10

Instagram:

Instagram Followers: 125,300

Potential Earnings Per Post: £679

Year: 2019

Steph Blackwell

Season: season 10

Instagram:

Instagram Followers: 125,100

Potential Earnings Per Post: £678

Year: 2014

Nancy Birtwhistle

Season: season 5

Instagram:

Instagram Followers: 122,300

Potential Earnings Per Post: £663

Year: 2018

Briony Williams

Season: season 9

Instagram:

Instagram Followers: 122,300

Potential Earnings Per Post: £663

Year: 2017-present

Prue Leith

Season: Season 7 - 10

Instagram:

Instagram Followers: 108,000

Potential Earnings Per Post: £585

Year: 2017

Steven Carter-Bailey

Season: season 8

Instagram:

Instagram Followers: 97,500

Potential Earnings Per Post: £528

Year: 2016

Andrew Smyth

Season: season 7

Instagram:

Instagram Followers: 90,900

Potential Earnings Per Post: £493

Year: 2012

John Whaite

Season: season 3

Instagram:

Instagram Followers: 87,900

Potential Earnings Per Post: £476

Year: 2013

Ruby Tandoh

Season: season 4

Instagram:

Instagram Followers: 85,000

Potential Earnings Per Post: £461

So… we know who earns the most through their Insta content, but which winner received the most recognition in the kitchen? The team trawled through previous episodes to count just how many times the winners received Star Baker, as well as the famous Paul Hollywood seal of approval. It appears that some of our previous winners were a little more popular than others!

Edd Kimber

STAR
BAKER

Times

PAUL
HANDSHAKES

Times

Joanne Wheatley

STAR
BAKER

Times

PAUL
HANDSHAKES

Times

John Whaite

STAR
BAKER

Times

PAUL
HANDSHAKES

Times

s Quinn

STAR
BAKER

Times

PAUL
HANDSHAKES

Times

Nancy Birtwhistle

STAR
BAKER

Times

PAUL
HANDSHAKES

Times

Nadiya Hussain

STAR
BAKER

Times

PAUL
HANDSHAKES

Times

Candice Brown

STAR
BAKER

Times

PAUL
HANDSHAKES

Times

Sophie Faldo

STAR
BAKER

Times

PAUL
HANDSHAKES

Times

Rahul Mandal

STAR
BAKER

Times

PAUL
HANDSHAKES

Times

David Atherton

STAR
BAKER

Times

PAUL
HANDSHAKES

Times

Methodology 151x4d

The team at OnlineGambling.ca worked out the potential earnings per post of each contestant by using the calculation used on the Hopper Hq list found here. By dividing the cost per post by the amount of followers the celebrity has, a ‘cost per follower’ could be found. The team used this figure and multiplied it by the follower count of every single contestant & judge that’s appeared on The Great British Bake Off.

Please note: those who do not have an Instagram have not been included.